Every time we say goodbye

We already had a very successful DRTV ad in which we invited donors to save polar bears. Then we thought of a way of turbocharging our emotionally engaging campaign by using Ella Fitzgerald’s haunting version of Cole Porter’s “Every time we say goodbye” as a soundtrack. We contacted her estate, and they agreed we could use it. The power of music!


  • Role Art director, creative director

  • For WWF

  • Type DRTV

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The Horrors of IVR