The Horrors of IVR
NewVoiceMedia (NVM) is a global tech business that develops cloud-based telephony solutions.
They have recently created a suite of products that can replace the current Interactive Voice Response (IVR) systems that most companies still use – and consumers have grown to hate. Who hasn’t sat on hold for ages, while wondering if you’ve actually been cut off; or been treated like a stranger and asked the same questions over and over – even though you’ve been a customer for years; or sat tormented listening to a loop of music while being told “Your call is important to us.” All in all, IVR is a truly horrific experience.
The challenge was to highlight the failings of IVR – not the most exciting of topics – and position NVM’s products as the answer to those problems.
We decided to dramatise ‘The Horror of IVR’. We took our cues from ‘50s and ‘60s American Sci-Fi and Horror B-movies. We created a film /print / poster / direct-marketing campaign that highlighted the horrors of IVR, and provided solutions to those horrors.
In a B2B environment where most of NVM’s competitors are running ads with stock-shots of people sat at desks with head-sets on, this campaign has taken the sector and industry by storm. Who says B2B advertising can’t be creative…
Creative director, art director
Online display, video, DM
Role Art Director, Creative Director
Date February 2019
Type Online advertising