Russell Indexes B2B DM

This was a tricky one. How do you talk to a busy trader to tell him about a product with a tiny, marginal benefit over competitors? We chose to send them a beautifully packaged digital wine thermometer, which demonstrated the importance small margins can make. To encourage a face to face conversation, we told them that a bottle of 2006 Le Merle Aux Allouettes (which outperformed a £400 bottle of the legendary Petrus) with their name on, was waiting to be delivered. All they had to do was pick up the phone. Response was predictably phenomenal. As was the wine…

  • Type Business to business financial DM

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