F&C DM

This was a mailing to investors dramatising the very low charges with F&C; just 0.02%. We worked out that meant 20p on a £100 investment. So we offered to pay the first month’s commission, or, if the recipient chose not to invest, we invited them to keep the 20p anyway.


  • For F&C / Keevill Barton Kershaw

  • Type Direct Mail

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