Southern Trains radio

Southern Railways wanted to promote their new DaySave ticket: travel anywhere on their network for a flat rate fee of £14, all day long. From Southampton to Streatham Common, Ashford International to Milton Keynes.

A poster campaign using illustration to evoke the golden age of travel is in production, but we were really excited when the brief was extended to radio.

When Sir John Betjeman was poet laureate, he was well known for his love of train travel, and many of his poems reflected this.

Imagine the following read by someone like Michael Gambon…

Southern trains / VCCPme

Radio