A look back at some older work

I seem to remember this was a 13 part film comp. Shot in LA in the late 70s

For years Kelloggs had advertised All Bran as a constipation cure. We capitalised on the growing interest in high fibre diets. I created a custom font based on Gill Sans for this campaign, which ran in womens' press.

We did some research to find out what a typical Bell's drinker likes most" the answer? Watching television; sport in particular. So we mailed them a beautifully illustrated calendar featuring the fixtures they wouldn't want to miss. No attempt to sell anything, just a thank you for buying the product. Customer loyalty isn't about how loyal the customer is to a brand, it's how loyal a brand it is to a customer.

More to follow...

This was a speculative April Fool's Day press ad for Land Rover. We announced a new paint option with authentic looking mud and dirt splashes sealed under a coat of protective lacquer so it wouldn't wash off in a car wash. Four finishes were proposed: Eastnor (where Land Rover have their off-road training grounds), Camargue, Mississippi and Marrakech. I reckon it would catch on...

Standard Chartered was the first client we won at Keevill Lee Kershaw; they appointed us on the day we opened for business. Based in Singapore, we dealt with them exclusively by phone and email. We first met the clients after we'd been working with them for over a year. They would send us feedback or a brief at the end of their business day as we got into the office, and we would give our response at the end of our day, which was the beginning of theirs.

Back in the day, when Waitrose were, shall we say, a little coy about discounting (John Lewis still don't do "Sales", we positioned price reductions in an engaging way. This was the first time I'd art directed a food shoot, and was surprised to see the photographer using natural daylight. A year later, I was shooting for Waitrose Wine in my north-facing kitchen...

This was the launch mailing for Waitrose essentials, now a cornerstone of their offering, and a turning point in their marketing strategy. We changed Waitrose from a "special occasion" purchase into a "weekly shop" option...

When BT had a virtual monopoly on the phone market, we looked for all the ways we could to improve call completion. One service we introduced was Ringback - when you called someone and they were engaged, just press 5 and when they've finished their call, your phone rang. To explain this as simply as possible, we sent a little "5" button to our customers to help them memorise this useful service.

This was the last ever mailing for the 'old' Mini. As Alec Issigoni's masterpiece enjoyed such a huge cult following, we predicted many tears would be shed at this icon's demise. So we mailed out a mini box of tissues, inviting the recipient to order one of the last few of the line. I now regret not taking up this offer...

This is a quick look back at some of the work from the older end of my portfolio…

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Marmaduke Grimwig CI / logo design