The client had just given the go ahead on a brand film through VCCP, and wanted a DRTV spot to capitalize on the increased awareness they expected. The brief was put out to competitive pitch, which included specialist DRTV charity agencies.

We won.

The script relies on emotion to engage people and demonstrates the vital role Macmillan nurses play.

Macmillan / VCCPme

DRTV 40 seconds