Toyota IQ integrated – speculative

Toyota IQ

Most volume car manufactures have a small car in their range most suitable for urban driving.

To give the IQ extra personality and stand out, we gave it some attitude.

It didn’t just like the city, it hated the suburbs. Too boring.

There was no client brief, but I presented the work to show that the agency was capable of producing more than just routine emails promoting special offers.

I produced all the work with no writer and produced all the Photoshop visuals.

Toyota / Kitcatt Nohr

Multi media