Art director, London UK
I learned my craft at big brand agencies. Embraced direct marketing, then digital. In-depth strategic thinking with entrepreneurial flair.
I am currently working directly for three clients on a virtual agency basis, in collaboration with two copywriter / creative directors and a creative planner.
The previous four years saw me working at GHG London, mainly on Bayer's Xarelto brand, in a permanent freelance capacity, dealing with senior clients at the highest level, involving work in Berlin, Italy, France and Japan.
Going back to the beginning, my first job was at J Walter Thompson. All above the line media and B2B for Guinness, the RAF, the Guardian, Remy Martin and Kellogg’s, (launching Crunchy Nut Cornflakes). Direct mail for Guinness which won best in show BDMA (now the DMA) Gold Award.
I discovered Direct Marketing at BMP Young Clark Craig: BT, Volvo, Friends Provident. DMA Art direction Gold for Volvo and a couple of John Caples for Friends Provident and Marks & Spencer Financial Services.
I was part of the first creative team hired by Craik Jones. I was given my first role as creative director; worked on Land Rover, BT, Cable and Wireless, Orange, First Direct, Bells Whisky and Parcelforce. Over 20 DMA awards, John Caples and Echoes.
2003 I launched a start up agency: won Nectar, Kew Gardens, Alpha Telecom and F&C.
2006 I joined Kitcatt Nohr as a creative director, working with Paul Kitcatt on Waitrose, John Lewis, Lexus, Toyota, Age UK, RNIB and WWF. The brief: raise the standard of the agency’s art direction. I appointed a new artwork studio manager and a new production manager, ran craft workshops and encouraged existing creative teams to aim higher. At the first DMA Awards since I joined the agency, three out of eight pieces of work in the final shortlist for the Art Direction category were from Kitcatt Nohr.
In 2012 I went freelance, kicking off with a year's maternity cover contract at VCCP me. Clients I worked included More Th>n, Macmillan Cancer Support, Southern Trains, Gatwick Express, Aqua credit cards, Barclays, and McLaren. Across Direct Mail, email, websites, experiential, DRTV, brand films and internal comms. I also worked on major above campaigns with VCCP.
Other freelance contracts include SapientNitro, KekoLondon, Proximity, Iris, Spark 44, SaatchiMasius, iCrossing, Crazy Horse, Regus, Above & Beyond, Arthur, Biolumina and Health Unlimited.
Jamie Bell, Creative Partner at VCCPme said:
“In my career I have been incredibly fortunate to work with many exceptionally talented people. Steve Harrison, Tim Mellors, Dave Trott, Mick Devito…The list goes on and I Include Phil Keevill on that list.
Phil learnt his craft in the days when the Art Director did the work, not a Mac and hours spent watching YouTube. He is a talented visual thinker, brimming with ideas that can turn an okay product into a memorable brand.
He is also an inspirational colleague with a wealth of experience that can teach us all a thing or two. Needless to say, he has been an absolute asset in my creative department and I hope we will have the opportunity to work together many more times in the future.”
Full resumé at http://www.linkedin.com/in/philkeevill
British Television Advertising Awards ‘Silver Arrow’. (Reader’s Digest TV)
Clio. (Brooke Bond ‘D’ TV)
John Caples. (Friends Provident and Marks, Spencer Financial Services, Land Rover, Volvo)
BDMA Overall Gold and two Firsts (Guinness Merchandising / James Blackmore)
DMA Gold for Art Direction. (Volvo)
Over 20 DMAs (Land Rover, Company Barclaycard, Mercury Telecom, Parcelforce, Reed Business Publishing, Virgin Trains, WWF)
OTHER STUFF I DO:
Given talks at or been involved with: D&AD; DMA; IDM; IPA; Bucks Chilterns College. Ran the charity Call 2 Action for young DM art directors and writers. Judged DMA, D&AD, Caples, Campaign Big, Campaign Photo and Wildlife Photographer of the Year.
Accomplished photographer with many commissions carried out for Waitrose, John Lewis, Jewish Care, RNIB, NS&I, Lexus and Toyota. I take portraits, and shoot still life and on location.
My photography website is at https://500px.com/philkeevill
“Phil is an amazing talent to have in the department. He is an amazing craftsman. He doesn’t stop until whatever he does is as good as it can be. He brings with him experience but also a real sense of excitement on whatever brief he works on. But it’s his conceptual work that makes Phil stand out.
On Morethan, his thinking has been outstanding. His ideas are huge and have depth and breadth that stretches from TV, to radio, to online to DM. He thinks big and is able to answer any brief thrown at him.
But what’s more, he’s a great guy to have around. Always a gent, always upbeat, and always has a smile on his face whatever time at night, no matter how many briefs he juggles.”
Mark Orbine, Group creative director VCCP
“We’ve been very lucky to have Phil in the agency since last summer as maternity cover. His experience and expertise are legendary but add to that the fact that his real passion for great work and helping produce it is undiminished and you have a very powerful combination. We have all benefitted greatly from having him around and I can think of no agency in London that wouldn’t be made better by a ‘bit of Phil’.”
Chris Whitson, Planning Partner VCCP me
All staff email from Jamie Bell, Creative Partner, VCCP me:
“As many of you already know, the irrepressible Phil Keevill will be leaving us at the end of the week. During his long stint here at VCCPme he has produced some great work on More Than, Southern, C4 and Macmillan. He has shown the whole creative department how it should be done and I will miss him for both his professionalism and his sense of humour.
So I hope you will all join me in wishing Phil all the best as he moves on to his next freelance adventure. Please buy him a drink or two to say thank you for all the hard work. Hopefully, he’ll be back before you know it.
All the best Phil. You’re a legend.
“Phil is a class act. We all know that. The industry knows that. But what’s more important is that he is a joy to work with. Nuff said.”
Ben Stephens, Managing Partner VCCP me
And here’s what the press said when I left Kitcatt Nohr Digitas:
Keevill exits Kitcatt Nohr Digitas
Tuesday, May 29, 2012
Kitcatt Nohr Digitas creative chief Phil Keevill has become the most high profile victim of a reported round of cost-cutting at the agency, leaving after nearly five years in the role.
Among the most experienced names in the industry and a regular on awards juries, Keevill started his career in adland at J Walter Thompson in 1984, working for clients such as Guinness, the RAF, the Guardian, Remy Martin and Kellogg’s.
He then joined BMP Young Clark Craig, where he embraced direct marketing techniques and formed a long-term partnership with copywriter Simon Kershaw.
They then moved to the fledgling Craik Jones Watson Mitchell Voelkel, where they worked for 11 years, on Land Rover, BT, Cable and Wireless and Parcelforce, and scooped many of the industry’s top awards.
In 2006, Keevill took up the creative director’s role at Kitcatt Nohr, which was bought by Publicis last year and merged with digital agency Digitas. Yet it is understood a number of account losses, combined with duplication of roles, has triggered a scaling back of the operation. Keevill is now freelancing.
One recommendation on LinkedIn said: “Phil is as open minded and encouraging a creative director as you could hope for. He loves people taking creative risks and pushing an idea as far as it will go. He is also a believer in and advocate of the sort of craft skills that are sadly disappearing from agency life, such as typography.”