Name

PHIL KEEVILL

About

First job; art director at J Walter Thompson. All above the line media and B2B for Guinness, the RAF, the Guardian, Remy Martin and Kellogg’s, (launching Crunchy Nut Cornflakes). Direct mail for Guinness which won best in show BDMA Gold Award.

BMP Young Clark Craig: BT, Volvo, Friends Provident. DMA Art direction Gold for Volvo and a couple of John Caples for Friends Provident and Marks & Spencer Financial Services.

First creative team hired by Craik Jones. Creative director, worked on Land Rover, BT, Cable and Wireless, Orange, First Direct, Bells Whisky and Parcelforce. Over 20 DMA awards, John Caples and Echoes.

2003 launched start up agency: won Nectar, Kew Gardens, Alpha Telecom and F&C.

2006 creative director at Kitcatt Nohr, working with Paul Kitcatt on Waitrose, John Lewis, Lexus, Toyota, Age UK, RNIB and WWF. The brief: raise the standard of the agency’s art direction. Appointed new artwork studio manager and a new production manager, ran craft workshops and encouraged existing creative teams to aim higher. At the first DMA Awards since I joined the agency, three out of eight pieces of work in the final shortlist for the Art Direction category were from Kitcatt Nohr.

I then spent nearly a year on a freelance maternity cover contract at VCCP me. Clients included More Th>n, Macmillan Cancer Support, Southern Trains, Gatwick Express, Aqua credit cards, Barclays, and McLaren. Across Direct Mail, email, websites, experiential, DRTV, brand films and internal comms. I also worked on major above campaigns with VCCP.

I then spent a couple of years working freelance at Iris, Proximity, Sapient Nitro, Spark 44, KekoLondon, Above and Beyond, iCrossing, Saatchi Masius and back at VCCPme.

For the last three and a half years or so I have been working on a freelance basis at Grey Healthcare London, and with Jewish Care as half of their 'in-house' agency.

Jamie Bell, Creative Partner at VCCPme said:

“In my career I have been incredibly fortunate to work with many exceptionally talented people. Steve Harrison, Tim Mellors, Dave Trott, Mick Devito…The list goes on and I Include Phil Keevill on that list.

Phil learnt his craft in the days when the Art Director did the work, not a Mac and hours spent watching YouTube. He is a talented visual thinker, brimming with ideas that can turn an okay product into a memorable brand.

He is also an inspirational colleague with a wealth of experience that can teach us all a thing or two. Needless to say, he has been an absolute asset in my creative department and I hope we will have the opportunity to work together many more times in the future.”

Full resumé at http://www.linkedin.com/in/philkeevill

AWARDS:

British Television Advertising Awards ‘Silver Arrow’. (Reader’s Digest TV)
Clio. (Brooke Bond ‘D’ TV)
John Caples. (Friends Provident and Marks, Spencer Financial Services, Land Rover, Volvo)
BDMA Overall Gold and two Firsts (Guinness Merchandising / James Blackmore)
DMA Gold for Art Direction. (Volvo)
Over 20 DMAs (Land Rover, Company Barclaycard, Mercury Telecom, Parcelforce, Reed Business Publishing, Virgin Trains, WWF)

OTHER STUFF I DO:

Given talks at or been involved with: D&AD; DMA; IDM; IPA; Bucks Chilterns College. Ran the charity Call 2 Action for young DM art directors and writers. Judged DMA, D&AD, Caples, Campaign Big, Campaign Photo and Wildlife Photographer of the Year.

Accomplished photographer with many commissions carried out for Waitrose, John Lewis, Jewish Care, RNIB, NS&I, Lexus and Toyota. I take portraits, and shoot still life and on location.

I have self published several books on Blurb.com
They can be viewed here: http://www.blurb.co.uk/b/2609282-phil-keevill and http://www.blurb.co.uk/user/philkeevill

My photography website is at http://wwwkeevill.co.uk

REFERENCES:

“Phil is an amazing talent to have in the department. He is an amazing craftsman. He doesn’t stop until whatever he does is as good as it can be. He brings with him experience but also a real sense of excitement on whatever brief he works on. But it’s his conceptual work that makes Phil stand out.

On Morethan, his thinking has been outstanding. His ideas are huge and have depth and breadth that stretches from TV, to radio, to online to DM. He thinks big and is able to answer any brief thrown at him.

But what’s more, he’s a great guy to have around. Always a gent, always upbeat, and always has a smile on his face whatever time at night, no matter how many briefs he juggles.”

Mark Orbine, Group creative director VCCP

“We’ve been very lucky to have Phil in the agency since last summer as maternity cover. His experience and expertise are legendary but add to that the fact that his real passion for great work and helping produce it is undiminished and you have a very powerful combination. We have all benefitted greatly from having him around and I can think of no agency in London that wouldn’t be made better by a ‘bit of Phil’.”

Chris Whitson, Planning Partner VCCP me

“As many of you already know, the irrepressible Phil Keevill will be leaving us at the end of the week. During his long stint here at VCCPme he has produced some great work on More Than, Southern, C4 and Macmillan. He has shown the whole creative department how it should be done and I will miss him for both his professionalism and his sense of humour.

So I hope you will all join me in wishing Phil all the best as he moves on to his next freelance adventure. Please buy him a drink or two to say thank you for all the hard work. Hopefully, he’ll be back before you know it.

All the best Phil. You’re a legend.

Jamie"

All staff email from Jamie Bell, Creative Partner, VCCP me

“Phil is a class act. We all know that. The industry knows that.

But what’s more important is that he is a joy to work with. Nuff said.”

Ben Stephens, Managing Partner VCCP me

And here’s what the press said when I left Kitcatt Nohr Digitas:

Keevill exits Kitcatt Nohr Digitas

Tuesday, May 29, 2012

Kitcatt Nohr Digitas creative chief Phil Keevill has become the most high profile victim of a reported round of cost-cutting at the agency, leaving after nearly five years in the role.

Among the most experienced names in the industry and a regular on awards juries, Keevill started his career in adland at J Walter Thompson in 1984, working for clients such as Guinness, the RAF, the Guardian, Remy Martin and Kellogg’s.

He then joined BMP Young Clark Craig, where he embraced direct marketing techniques and formed a long-term partnership with copywriter Simon Kershaw.

They then moved to the fledgling Craik Jones Watson Mitchell Voelkel, where they worked for 11 years, on Land Rover, BT, Cable and Wireless and Parcelforce, and scooped many of the industry’s top awards.

In 2006, Keevill took up the creative director’s role at Kitcatt Nohr, which was bought by Publicis last year and merged with digital agency Digitas. Yet it is understood a number of account losses, combined with duplication of roles, has triggered a scaling back of the operation. Keevill is now freelancing.

One recommendation on LinkedIn said: “Phil is as open minded and encouraging a creative director as you could hope for. He loves people taking creative risks and pushing an idea as far as it will go. He is also a believer in and advocate of the sort of craft skills that are sadly disappearing from agency life, such as typography.”

Location

London UK